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Tall Ships Boost Local Economy
The Royal Borough of Greenwich was delighted with the huge success of the Tall Ships Festival. Initial estimates suggest that projected visitor numbers were exceeded with the royal borough welcoming around 1.1 million visitors over the five days of the festival.
Whilst it is too early to analyse the full impact on the local tourist industry, the event saw large numbers of local businesses experiencing a massive spike in trade. Pubs, cafes, restaurants and shops have all reported increased sales over the festival week.
Enquiries to the Visit Greenwich website tripled during the festival. Page views on the royal borough’s website rose a staggering amount and the Tall Ships section had more than a million page views over the week the Festival was on. The Thames Clippers recorded their busiest days on record during the festival, carrying more passengers than during the Olympics.
The Greenwich Heritage Centre received well over a month's visitors in one day during the opening weekend.
The Leader of the Royal Borough of Greenwich, Councillor Denise Hyland said:
“The feedback from businesses and visitors has been amazing and it’s great to see that these extremely impressive figures for increased trade and visitor numbers are confirming what we are seeing for ourselves on the ground.
“The Royal Borough already welcomes more than 17million visitors a year. The tourism and associated trade contributes a huge £1billion to the local economy and helps support 14,000 local jobs.”
“Our special role and iconic images associated with our role as a London 2012 host Borough brought the Royal Borough to wide global attention. The Royal Greenwich Tall Ships Festivals is building on that success, and opens our shop window to an ever-growing national and international audience. Among this audience are the tourists who will be visiting us in the future, and also those who see the potential for growth and will invest and start their businesses in Royal Greenwich in the years ahead.”