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Visit Greenwich reaches millions in online campaign
Visit Greenwich reached 3.4 million potential visitors in a joint campaign with London & Partners across online channels between April 2016 and March 2017. The campaign massively exceeded its targets and generated around £30 million in visitor spend
A Greenwich hub was created on the Visit London website with extended information about the area which helped visitors planning a trip to London to add Greenwich to their travel plans as a must-see destination.
London & Partners social media paid special attention to Greenwich attractions and events which resulted in a reach of 4.7 million on Facebook, 1.5 million on Instagram and 2.8 million on Twitter. That adds up to a lot of people who were made more aware of just how much Greenwich has to offer simply by checking their social media.
The two organisations also collaborated with major Visit Greenwich partners including Royal Museums Greenwich, AEG, Greenwich Foundation and Greenwich Hospital on a series of short videos, a competition and an event for key influencers from the Instagram community.
Visit Greenwich Chief Executive Barrie Kelly said: "The campaign exceeded our expectations. The strategy of distributing highly targeted Greenwich messages using London & Partners channels has clearly proved very effective. We are looking forward to working with London & Partners and other key media channels again"
With a return on Investment of £78 for every £1 spent, the joint campaign worked amazingly well for Visit Greenwich and the contributing partners, both in terms of visitor spend and of the enormously increased awareness of Greenwich as one of London's most exciting destinations.
Visit Greenwich and London & Partners are continuing to work closely together on a new campaign during 2017 and 2018 and look forward to seeing an even better outcome than previously.