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Branduin's Tip of the Month!
First impressions count
When starting a new business venture it is important to create the right first impression and also frequently disguise the fact that you are a new venture.
Here are three of the most common mistakes made which can undermine these attempts and actually discourage customers.
1. The first is don't use an email address that is @gmail or @hotmail etc it says you are trying to do on the cheap and are not prepared to invest a few pounds a month in an email address that includes your company name and looks professional. It also supports your brand.
2. Secondly on a similar vein avoid having just a mobile business number as research shows that 30% of people / businesses will not buy from companies that just have a mobile number. Landlines are associated with permanence and if you do not have one virtual numbers can be obtained for less than £10 a number.
3. Finally the other false economy are cheap thin business cards. This is especially important if you are doing a lot of networking to grow your business. People might not even see the gmail email or mobile number if the card you hand them is like a piece of paper. As a general rule ensure it is 400 gsm. Whilst these three points will not guarantee you success they will help you at least get to the point where you can have a conversation.
Chamber members are entitled to a free, confidential 1-2-1 business advice clinic with our partners Branduin.
One recent member business said:
"It was really a great session and I left the room feeling much better about myself and the business. Some of the points raised have already been put in place to change my business for the better."